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Stop Drowning On Facebook. Start Swimming on Instagram.

According to a recent webinar on Instagram Marketing by Bit.ly.com, the social media scene has drastically changed since 2012. Of primary concern to marketers is the changing landscape for Facebook and the promising future of Instagram. As Facebook owns Instagram, it’s almost ironic to see one fail while the other thrives, but that’s what happens

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The Scary and Wonderful Power of Twitter: Good and Bad

When Twitter was founded in 2006 in San Francisco, California, key founder Jack Dorsey probably had no idea about the power it would wield only 9 years later. If 2015 has shown us anything, it’s that Twitter, while fast and easily digestible, also holds incredible power. In 2015, Twitter’s power was both good and bad

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6 Tips for Social Media at Events: Part 2

We all know that if you can\’t go back in your feed to find that picture of Bill Murray and you on New Years last year, it never happened. Right? Right. So let\’s wrap up our two part series with 3 more tips to help you maximize your social presence while at an event. 4. Tagging-Pay

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What Is A Lead?

Of all the digital marketing words used today, “lead” is probably the most overused and the least understood. Terminology can obviously change over time, but for marketers “lead” has become an interchangeable word used to describe any of the following: A name found on a paid for data list or social media ad Someone asking

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6 Tips for Social Media at Events: Part 1

In today’s world, if it’s not on social media, it never happened. Brands today know that the value of making social media a part of their digital marketing strategy. Social Media is vast, and when it comes to events, it’s an easy way to get people talking about your event, your products or services, your

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Marketing Resolutions for 2016: Part 2

And we\’re back! To finish our list of the best tips, facts, and resolutions for 2016. 7. Track your success and failure Track data using Analytics and other data tools so that you can see what works and what doesn’t. Don’t be afraid to lean on the old-school survey either as this will never go

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Marketing Resolutions For 2016: Part 1

2015 has come and gone. But it’s important we always be evolving in 2016. Here are the first 6 tips, facts and resolutions in our two part series, to keep in mind as you forge ahead in 2016.  1. Mobile > Desktop  The consumer-buying psyche is changing, and according to Google, “82% of smartphone users are

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Moving To Mobile

It\’s been talked about, written about, and acted on. We think it\’s safe to say that the world has moved and is staying in mobile. Now it\’s time to use that data when you\’re planning your next social media campaign, designing a clients ecommerce website, and the list is endless. In everything that is done

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