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What Is A Lead?

Of all the marketing words used today, “lead” is probably the most overused and the least understood. Terminology can obviously change over time, but for marketers “lead” has become an interchangeable word used to describe any of the following: A name found on a paid for data list or social media ad Someone asking a

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6 Tips for Social Media at Events: Part 1

In today’s world, if it’s not on social media, it never happened. Brands today know that the value of social media is vast, and when it comes to events, it’s an easy way to get people talking about your event, your products or services, your company or your brand—whether they are at the event or

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Marketing Resolutions for 2016: Part 2

And we\’re back! To finish our list of the best tips, facts, and resolutions for 2016. 7. Track your success and failure Track data using Analytics and other data tools so that you can see what works and what doesn’t. Don’t be afraid to lean on the old-school survey either as this will never go

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Marketing Resolutions For 2016: Part 1

2015 has come and gone. But it’s important we always be evolving in 2016. Here are the first 6 tips, facts and resolutions in our two part series, to keep in mind as you forge ahead in 2016.  1. Mobile > Desktop  The consumer-buying psyche is changing, and according to Google, “82% of smartphone users are

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Moving To Mobile

It\’s been talked about, written about, and acted on. We think it\’s safe to say that the world has moved and is staying in mobile. Now it\’s time to use that data when you\’re planning your next social media campaign, designing a clients ecommerce website, and the list is endless. In everything that is done

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Make Technical Talk Friendly & Digestible

Being in this business (Website Design, Development, Internet Marketing, Social Media Campaign and Conversion Optimization to name a few of the things we do!) you have to be able to relate to several different industries (B2B, B2C, eCommerce), different markets, business models, and fields. Sometimes all at the same time and it can get confusing

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Research For Results

When you walk into a bookstore, there are often signs hung from the ceiling that show you the organization of the store either by the type of books or the age demographic they’re appropriate for. As you keep wandering the aisles you find even more indicators such as alphabetical organization, sub-genre specific shelves and even

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