St. Louis Digital Marketing Agency

Experience & Innovation in Internet Marketing

Welcome to Insite Advice. We are a digital marketing and website design firm founded by Alex Wolk in 2002. We focus on delivering measurable results for B2B, B2C, and E-Commerce clients. What do we mean by results?

Anything from a new website, SEO strategy or PPC, social media campaigns, everything in between, and the whole package.

Meet the Marketing Team

In this day and age if you can’t get away without having an online presence and anymore it’s getting more difficult to compete if you don’t rank on the search engines. That’s why it is important to have a digital strategy to solidify your online marketing efforts and increase your brand awareness.

Digital marketing services themselves are broad, including but not limited to, content marketing, advertising, social media, search engine optimization, and Google Ads campaign management. All these digital marketing efforts work together towards one marketing goal – improving a company’s conversion rate.

What is Digital Marketing

Digital marketing is any form of marketing that uses digital media to promote products or services to potential customers. Digital marketing channels span a wide range of platforms, such as social media, websites, blogs, email marketing, and search engines.

At its core, digital marketing involves using various digital platforms to connect with potential customers and turn them into paying customers.

These digital marketing strategies include a mix of outbound and inbound marketing strategies including search engine optimization (SEO), digital advertising like pay-per-click (PPC), content marketing, email marketing, and more.

The Benefits of Digital Marketing

Digital marketing offers a wide range of benefits over traditional marketing, including:

A larger audience reach
Greater targeting and control over your message
The ability to measure results and adjust your strategy accordingly
A lower cost per customer acquisition
A more direct and engaging way to connect with potential customers

Traditional Marketing vs. Digital Marketing

While traditional marketing (such as print, radio, and TV ads) can still be effective, digital marketing offers advantages over traditional methods. Digital marketing allows you to target your message more precisely and track your results more accurately.
It also typically costs less than traditional marketing, making it an ideal choice for a small business with a limited marketing budget.

Key Digital Marketing Channels

The key to successful digital marketing is understanding which digital platform(s)is most relevant to your audience and goals. Here are some of the most commonly used digital marketing channels:

Search Engine Marketing (SEM)

Search engine marketing is the practice of using paid advertising on search engines, such as Google or Bing, to promote your business. Google Ads is the most popular SEM platform.

Social Media Marketing

A marketing channel that uses social media platforms, such as Facebook, Twitter, and Instagram, to promote your brand and reach potential customers. Each social media platform has its own pros and cons.

Email Marketing

Email marketing is a valuable marketing activity to have regular contact with a prospective customer who has given you permission to contact them via email. Email marketing, especially combined with marketing automation, can be useful for building relationships with potential customers and staying top-of-mind with existing customers.

Content Marketing

Content marketing requires high-quality content, such as blog posts, videos, and infographics, that are designed to educate and engage potential customers. Content marketing often goes hand-in-hand with search engine optimization.

Digital Marketing Tips

With more than 4 billion active internet users in the world, it’s hard to find a bigger bang for your buck than with a digital marketing program. As St Louis SEO and digital marketing experts, we have some experience with the generation of quality and targeted traffic and turning prospects into leads. Here are 12 internet marketing tips from the leading St Louis digital marketers.

#1 Know Your Target Audience

You cannot shoot without a target! To acquire new customers you have to have your finger on the pulse of your target audience to deliver solutions and answer their questions. Likewise, it is important to keep up with how your current customers' needs are growing and changing. Your best content ideas primarily come from your customers.

#2 Seek to Become a Growth Leader for Your Company

Marketers need to establish themselves as growth leaders. Since its beginning, marketing's role has been to seek out new leads and drive sales. In a world where customer experience is indispensable, marketers need to design a path to growth through digital engagement.

Instead of always thinking about how you can get more customers, focus on new customers' journeys through the buying process. Use that journey to create an experience that is not only enjoyable but one that makes it impossible not to share. Digital marketing is a great way to build that experience for your client using professional web design, social media marketing, and SEO services to actively engage new customers.

#3 Create an Effective Content Strategy for SEO

Traffic is everything for internet marketing! A well-thought-out SEO strategy can position your website as an authority in your space. Quality content is important for potential customers and it's important for Google. You can find content ideas on sites like SEMRush and Ahrefs by identifying what people in your industry are searching for and talking about.

#4 Backlinks Are Indispensable

Content will always be king when it comes to the search engine results page. Establishing yourself as an industry expert through comprehensive industry content is the best way to show the search engines that you're helpful to a searcher. However, expertise and organic traffic don't necessarily happen at the same time.

You will still need backlinks for reputation building. Backlinks are essential tools when ranking your blog posts. They show that you are respected enough to refer to by others in your industry and can really boost your rankings.

#5 Personalize Your Content

You should personalize your content and design for optimal digital marketing and advertising. Unique branding helps differentiate your business from your competitors and can pave the way for a unique customer experience. With more than 40% of customers switching brands as a result of poor personalization of website design, you need to take action here.

#6 Consistency in Design Matters

Tying your creative design with your messaging throughout your digital marketing campaign creates consistency. This shows your client that you pay attention and you don't miss any details. This is essential especially when launching an integrated campaign on multiple channels.

#7 Try Out New Things

When you find something that seems to work better, you need to consider it through planned action. Meredith Hart of Hubspot says that this could apply to internal processes within your team and/or your digital marketing tasks. A perfect example is testing out creative subject lines to boost your open rates when stuck with low engagement in your email marketing. Such changes might turn around your digital marketing response.

#8 Digital Marketing Is More than Writing About Your Products

Don't just write about your product and/or services. Strive to have helpful or informational content and offer your products or services as a solution. Notably, you should invest time in learning what your target audience is interested in and developing content that answers their questions or helps them in some way. They are more likely to buy from you if you've already helped them.

#9 Match Your Digital Marketing Content to Your Customer

One way to increase the effectiveness of your digital marketing campaign is by making ads that unite purpose and timing. The buyer's journey has multiple stages and it is important to meet potential customers where they are. This is another reason why it is important to have helpful content. Depending on the stage a potential buyer is in, informational content can be helpful in their decision-making process. Other times, a client is ready to buy and you need to have a great, creative call to action. Make sure your brand is always helpful and not a hindrance.

#10 Flexibility Wins in Digital Marketing

The online marketing world changes constantly. Ensuring that your marketing goals are relevant to the current trends keeps your digital marketing strategy applicable to the latest updates from Google and also the needs of your customers.

#11 Understand the Big Picture

Identify underperforming ads and seek to understand the big picture. Look at the messaging itself when your ad isn't performing. Seek to identify if there is a gap between your messaging, the search query, and the landing page you're sending them to. Make use of Google Analytics to understand how users are interacting with your site. Also, always maintain great public relations. Reviews and reputation management are extremely important in your digital marketing efforts.

#12 Focus on the Long-Term

Focus on audience engagement rather than short-sighted acquisitions. You undoubtedly understand the pressure to deliver leads to sales each month. However, employing short-sighted tactics for the generation of sales will rarely set you up for long-term success. Focus on generating demand by creating a customer-centric marketing campaign that will guarantee long-term success and repeat customers.

Insite Advice Can Help!

We believe we are the best digital marketing company in Saint Louis. If you need help with your SEO services, give us a call today. We specialize in local SEO services, social media marketing, Google Ad management, and much more. We're here to help your St Louis business build an online presence that helps you succeed. Let us be your digital marketing experts.