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How to Create Unique Content for Your Industry

Let’s start off with a hard and ugly truth—writing industry-specific content that hasn’t already been written about is pretty impossible. The secret though isn’t making new content, it’s making unique content. Every industry is going to have its own set of topics, unspoken rules, unique holidays (i.e. May is Better Hearing Month for the hearing

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5 Tips to Motivate Employees

A happy team is a productive team, and motivated employees are more likely to produce exceptional results than unmotivated employees. Here are five tips to help boost employee morale for great project results! Acknowledge Accomplishments—When an employee lands a new account, accomplishes a personal or professional goal, earns an award or just goes above and

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5 Tips for Producing Engaging Long-Form Content

If you haven’t guessed already, Long-Form content is a piece of content that is longer than most, on average around 1,200 words. Long-Form content is a lost art, one that has been neglected by both writers and readers alike. In today’s world of “I want it fast,” “I want it easy,” and “I want it

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8 Emails That Can Strengthen Your Customer Relationships

Email is a tool that when used correctly holds immense power with great benefits. Conversely, when used inappropriately, it can result in annoyed customers, unfollows, spam tags and decreased sales or negative reviews. Here are 10 emails you should consider using to help strengthen your customer relationships. Welcome Emails: This is probably the first email

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3 Tips to Utilize the Power of Video Advertising

A picture is worth a thousand words. Napoleon Bonaparte’s simple statement has become a modern-day proverb by which marketing and advertising agencies often live by.  But in today’s highly digital world, if a picture is worth a thousand words, then what is a video worth? 10,000? 1 million? Videos hold a lot of power for

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13 Tips For Better Email Campaigns

While social media is beginning to dominate much of our content efforts, it’s key to never forget the power of a successful email marketing campaign. But how do you get an email read–not just opened, but read? Here are 13 tips to help increase your reading and CTR (click through rates): 1. All emails within a

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7 Qualities of a Good Marketing Hire

When building your marketing team, there is nothing more important than hiring someone who not only is good at what they do, but who is also going to mesh well with both the rest of your team and your clients. Here are 7 qualities a good marketing hire will have! Innovative Mindset—No matter the position

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How to Use Discovery Meetings for Content Ideas

Discovery meetings are not just for getting to know a client or starting a new project. These meetings can also be a cornucopia of content ideas. First off, if you are unfamiliar with what I mean by discovery meeting, read the first section of this blog on Marketing Profs. In a discovery meeting, you should

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