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Optimizing Content for Consumers NOT Just Keywords

Keywords are important, but your consumers are more likely to engage with your content and consequently your brand, if the content you provide actually gives them what they want. Consumers will favor brands whose content includes the following: Clear and simple answers to consumers’ questions Clear, easy-to-follow directions to consumers’ most common online paths (i.e.

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Digital marketing: The transformation of video marketing in 2019

Digital marketing: The transformation of video marketing in 2019 Predictions on trends in the digital space help all parties stay on their toes. Their purpose is to look back at the previous years and see what aspects of technology and the online world are transforming to become increasingly influential. Though they don’t capture everything (who

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How to Get Started with Content Persona Research

There is always a temptation to ignore persona research when you think that you either are a part of or “know” your target audience perfectly. I am sad to report that this is never the case. Just because you are a designer, for example, that does not mean that your brand’s particular audience of designers

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Masterful Marketing: Six Tips to Be, Well, Better

Marketing is something you can’t fully learn in school. With any job it’s an obvious fact that just because you have a degree and went to class doesn’t mean you’re anywhere near ready for a real world, 40-hour full-time job. However, with marketing, the people who are successful are the ones who are always willing

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The Mindset of SEO Continued

When you’ve spent a great deal of time on a site or managing a site, it’s really easy to be blind to the little things. Competitive research is where you have the opportunity to tighten things UP. There is invaluable information to be gained by researching sites in terms of physicality, i.e. the source, layout,

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3 Tips For Answering Questions With Content

Good content isn’t just entertaining and informative. It provides an answer to a question a lot of people are asking. But anyone can give an answer. The challenge is the quality of your answer. The better your answer, the more powerful your content. And power doesn’t mean X number of likes, shares or comments on

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Why Marketing Needs to Work With Analytics

Why should your social media and or content team members work with the analytics team more closely? In the fast-paced, ever-changing digital world of marketing, creating a successful social media and content marketing campaign requires the input from the analytics team. While you would often think they’d work together all the time, it’s not uncommon

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7 Ways to Make Short-Form Content Valuable

To balance out our last blog about Long-Form content, it’s only reasonable to discus Short-Form content, which is an article around 1,000 words or less. Short-Form content is easy to write, it’s making it valuable that can get tricky. When your readers’ attention span is hard to keep, it’s pretty much necessary to get down

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