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Three Easy Ways to Get Backlinks

Backlinking is important for two reasons. One: Having legitimate backlinks helps boost your Google Organic ranking. Two: Backlinks are opportunities to reach new customers. If you\’re new to backlinking, or if you\’re looking for new ways to reach customers, consider these options. Directories: Most directories have free listing options, but be sure to double check what you\’re signing

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Are you setting goals?

What makes content work for both B2B and B2C clients? Actionable goals! Actionable goals are the key to creating content for any business on any topic and making them successful. Actionable goals should be the first step in any content creation strategy, for they will be the basis upon which all content is devised. Actionable

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Keeping Up With Appearances

You only have so many hours in a day. Is it worth it to spend your time on Facebook? It can be hard, but try to think of social media is a way to reach new customers and not just a time-suck. Social media is also a great place to share content you’ve created. But how do

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To Hashtag Or Not To Hashtag: That Is The Question

First, let’s start by trying to understand what a hashtag is. This symbol, #, which used to be simply known as the pound sign, has become a popular addition to social media posts. Think of a hashtag as, well, a tag. It’s a way to join the conversation about a popular topic. Let’s use the Super

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Why ROI based internet marketing is like financial planning

When people do not understand what an effective internet marketer does, I often compare it to a profession that has been around much longer, that of a financial advisor. A financial advisor, at least a good one, will not offer a generic \”one size fits all\” strategy, which is all too commonplace in the industry.

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Hittail: An Essential Tool for Internet Marketers

Hittail is an essential tool for Internet Marketers. Sometimes it can be hard to decide how to best optimize your content and your website. Hittail takes the guesswork out of Search Engine Optimization. It saves tons of time by providing a list of potential top-hitting keywords to use in marketing efforts. Trying to find this data

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5 Successful Must-Haves to be a Successful Marketer

Marketing isn’t always something that can be learned in school and some of the best marketers and content specialists come equipped with communications or journalism backgrounds or no writing background at all. Regardless of how you got started as a marketer, there are five essential must-have’s in order to be successful. If you’re lucky you

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Holiday Marketing Tips

As Thanksgiving and the holidays approach, we thought it appropriate to share with you some of our own holiday marketing tips. From the SEO/Content Ladies… As content strategists, we know that the holidays are key for our clients’ marketing performance, especially those that are e-commerce. The holiday online frenzy starts with Black Friday shopping and

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Surveys: What, When and Where to Use Them

Surveys are no longer just for people outside of buildings with a clipboard annoying you with promises lavish gifts like a non-working pen or 8oz cup with their president’s name on it asking if you “just have one minute of time to answer a few questions. “ At Insite Advice we use surveys to help

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