insiteadvice

What makes content work for both B2B and B2C clients? Actionable goals! Actionable goals are the key to creating content for any business on any topic and making them successful. Actionable goals should be the first step in any content creation strategy, for they will be the basis upon which all content is devised. Actionable

You only have so many hours in a day. Is it worth it to spend your time on Facebook? It can be hard, but try to think of social media is a way to reach new customers and not just a time-suck. Social media is also a great place to share content you’ve created. But how do

Hittail is an essential tool for Internet Marketers. Sometimes it can be hard to decide how to best optimize your content and your website. Hittail takes the guesswork out of Search Engine Optimization. It saves tons of time by providing a list of potential top-hitting keywords to use in marketing efforts. Trying to find this data

Marketing isn’t always something that can be learned in school and some of the best marketers and content specialists come equipped with communications or journalism backgrounds or no writing background at all. Regardless of how you got started as a marketer, there are five essential must-have’s in order to be successful. If you’re lucky you

As Thanksgiving and the holidays approach, we thought it appropriate to share with you some of our own holiday marketing tips. From the SEO/Content Ladies… As SEO content strategists, we know that the holidays are key for our clients’ marketing performance, especially those that are e-commerce. The holiday online frenzy starts with Black Friday shopping