INSITE ADVICE

Proof, Posts, and Price Calls

Proof, Posts, and Price Calls

Monday, October 5, 2026. Morning landscape for St. Louis local business owners. Google Maps is asking some visitors to sign in before they can read all your reviews. Business Profile posts with typed-in phone numbers can get pulled. Google is testing AI buttons that call local shops for prices. A new tool writes your hours […]

Four Days to Own Your Listing

Four Days to Own Your Listing

Monday, September 28, 2026. Morning landscape for St. Louis local business owners. Google tightened the clock on user-suggested Google Business Profile edits, local knowledge panels are showing up inside AI Overviews for some queries, spam-review spikes get temporary review pauses, and a September spam update is rolling out. Here is what changed and what to […]

Generative Engine Optimization infographic illustrating AI-powered search with SEO, structured data, and user intent pathways enhancing generative search results.

Generative Engine Optimization (GEO): The New Frontier of Search Visibility

Why SEO Alone Won’t Cut It Anymore Search engines are no longer just engines — they’re becoming minds. With the rise of generative AI platforms like ChatGPT, Google’s SGE (Search Generative Experience), Perplexity, and Gemini, how users search is fundamentally shifting. Rather than scrolling through 10 blue links, people are getting direct answers synthesized from […]