INSITE ADVICE

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Your Profile Talks Back

Google is putting an AI agent on Business Profile messages, auto-adding Messenger links, and letting restaurants switch off ordering providers. AI Overview clicks hit about 0.9% in one small test, and AI visits are getting harder to measure. Here is what to do.

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New Home, AI Everywhere

Google is testing a Business Home portal and new profile reports, the local panel may put your name and buttons above photos, review appeals are delayed, AI Overviews hit 80% of searches, and AI review summaries are in Search ads. Here is what to do.

Posts Higher, Pros Optional

Posts Higher, Pros Optional

Monday, October 19, 2026. Morning landscape for St. Louis local business owners. Google Posts are showing higher on the local knowledge panel again. Restaurants can tag gluten-free, dairy-free, halal, and kosher on menu items. AI Mode and AI Overviews are putting more links in front of shoppers. Featured Professionals are dropping off Local Services Ads, […]

Proof, Posts, and Price Calls

Proof, Posts, and Price Calls

Monday, October 5, 2026. Morning landscape for St. Louis local business owners. Google Maps is asking some visitors to sign in before they can read all your reviews. Business Profile posts with typed-in phone numbers can get pulled. Google is testing AI buttons that call local shops for prices. A new tool writes your hours […]

Four Days to Own Your Listing

Four Days to Own Your Listing

Monday, September 28, 2026. Morning landscape for St. Louis local business owners. Google tightened the clock on user-suggested Google Business Profile edits, local knowledge panels are showing up inside AI Overviews for some queries, spam-review spikes get temporary review pauses, and a September spam update is rolling out. Here is what changed and what to […]

Generative Engine Optimization infographic illustrating AI-powered search with SEO, structured data, and user intent pathways enhancing generative search results.

Generative Engine Optimization (GEO): The New Frontier of Search Visibility

Why SEO Alone Won’t Cut It Anymore Search engines are no longer just engines — they’re becoming minds. With the rise of generative AI platforms like ChatGPT, Google’s SGE (Search Generative Experience), Perplexity, and Gemini, how users search is fundamentally shifting. Rather than scrolling through 10 blue links, people are getting direct answers synthesized from […]