Keeping Up With Appearances

You only have so many hours in a day. Is it worth it to spend your time on Facebook? It can be hard, but try to think of social media is a way to reach new customers and not just a time-suck.
Social media is also a great place to share content you’ve created. But how do you get your audience to engage?
Here are four quick tips to get your customers engaged on your Facebook page.
1. On your website, include a button to your Facebook page with an offer. For example try something similar to: Like us on Facebook for a free consultation! or Like us on Facebook to receive 25 percent off your first purchase!
2. Post offers on your page that require engagement. For example, ask visitors to “Like” this post or comment below for a chance to be entered in a drawing or to be featured in an article. The more people engage with the post, the more people see it.
3. Tag, you’re it! Be sure to tag relevant businesses or people related to your post. For example, if you’re highlighting a customer on your page, be sure to tag their business page. Not only will this increase the visibility of your post, it could lead to opportunities to engage a group beyond those who like your page. It’s important to engage others and not just constantly project your products or services.
4. Boosting posts is also a great way to reach new audiences. You’re able to be selective about who you’re targeting. You can choose factors such as age, gender, location and interests when setting up a Facebook campaign. You can also boost for as little as two dollars, so it’s an inexpensive way to get your message out to new potential clients.
By the way, have you liked us Facebook yet?

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