- Digital Marketing That Delivers
Unlock the Power of Marketing for Your Business
INSITE ADVICE provides marketing consultant services for St. Louis businesses that want a clear strategy before they spend on campaigns. Founded by Alex Wolk in 2002, the agency works from its office at 2122 Marconi Ave on The Hill. Consulting covers seven areas: market research, growth strategy, competitor analysis, digital marketing strategy, digital marketing consulting, business marketing consulting, and brand strategy consulting.
Every consulting engagement ends with a written deliverable your business keeps. It is built from research into your customers, your competitors, and how people in your part of the St. Louis area search and buy. Focused projects, such as a competitor analysis or a brand strategy, typically run a few weeks; ongoing strategic guidance can continue for months.
Consulting sets the direction. If you want help carrying it out, INSITE ADVICE also provides SEO, web design, and advertising management, or your own team can execute the plan.
What Marketing Consulting Services Does INSITE ADVICE Offer?
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Market research shows who your customers are, how many people in your area are searching for what you sell, and where the openings are. You receive an audience and market report covering customer segments, local search demand for your services, and the opportunities worth pursuing.
Growth strategy identifies the highest-impact ways to grow, whether that means new markets, more revenue from existing customers, or new services. You receive a prioritized growth roadmap with revenue or lead targets.
Competitor analysis shows how the businesses you compete with position themselves and where they leave room for you. You receive a competitor report covering positioning, websites, search visibility, Google Business Profiles and reviews, and the ads they run.
A digital marketing strategy decides which channels deserve your budget and how each one will be measured. You receive a written plan with channel recommendations, budget allocation, KPIs, and a 90-day roadmap.
Digital marketing consulting reviews what you are already doing and finds what is holding it back. You receive an audit of your website, SEO, Google Business Profile, analytics, and ad accounts, with a prioritized fix list.
Business marketing consulting ties your marketing to your business goals, so marketing results connect to revenue. You receive marketing goals and KPIs mapped to those business goals, with the gaps between them identified.
Brand strategy defines how your business should be described and remembered, so every page, ad, and conversation says the same thing. You receive a positioning statement, a messaging framework, and brand voice guidelines.
What Does a Marketing Consulting Engagement Include?
A consulting engagement with INSITE ADVICE runs in five steps, from a first conversation to a plan you can act on.
- Discovery consultation. We start by listening: your services, your customers, your goals, and what you have already tried.
- Research and audit. We review your current marketing, website, and search visibility, and research your competitors and local market.
- Team strategy session. Your account manager, project manager Eranda Goldacker, and founder Alex Wolk work through the findings together and build the recommendations.
- Findings presentation and written plan. We walk you through what we found and deliver the written strategy or report your business keeps.
- Execution, by us or by your team. INSITE ADVICE can carry out the plan through SEO, web design, and advertising management, or your own team can run it.
How Much Does Marketing Consulting Cost?
Marketing consulting at INSITE ADVICE is billed at $150 per hour, the same rate as any work outside a contracted service.
- Clients on a plan: strategy guidance is typically included for clients on an INSITE ADVICE SEO, web design, or ad management plan.
- Standalone consulting: consulting on its own, and larger requests outside a contracted service, are billed at $150 per hour.
- Fixed-scope projects: an audit or a written strategy is quoted up front, based on the hours the scope requires.
Consulting Work in Practice: Fertility Partnership
Fertility Partnership, a fertility clinic in St. Peters, Missouri, is now booked several months in advance after starting with a listening-first strategy process.
The clinic had tried in-house marketing and several agencies without steady new-patient growth. INSITE ADVICE began with in-depth consultations about the clinic’s services, patient demographics, and appointment volume targets. That strategy then guided local SEO and search marketing campaigns aimed at people looking for a fertility specialist nearby.
“I am booked now for several months in advance with patients and I am very happy. I think they’re pros and they know what they’re doing and they listen to you.”
— Dr. Elan Simckes, Fertility Partnership
Why Does Local Market Knowledge Matter in St. Louis?
St. Louis audiences change from one part of the region to the next, so a plan built for the whole metro as one market wastes budget. A restaurant on The Hill needs different marketing than a tech startup in the Cortex Innovation District. A law firm in Clayton reaches clients differently than a shop in Maplewood. Families in Chesterfield and Ballwin search and buy differently than young professionals in the Central West End or Soulard.
INSITE ADVICE has worked with St. Louis businesses since 2002, from the city to St. Charles County. That local context shapes which neighborhoods to target, which channels to use, and what each audience needs to hear before it calls.
Recognition
INSITE ADVICE’s work has been recognized by St. Louis Small Business Monthly, and founder Alex Wolk has been published in Forbes and Inc.
- St. Louis Small Business Monthly, 2025: one of the Best Marketing Firms in St. Louis
- St. Louis Small Business Monthly, 2026: named in the top 6 for the Best Marketing Firm category
- Better Business Bureau: A+ rating
- Forbes and Inc., 2017: Alex Wolk quoted in Forbes and published in Inc. through the Young Entrepreneur Council
Marketing Consultant FAQs
What does a marketing consultant do for a St. Louis business?
A marketing consultant researches your market, customers, and competitors, then gives you a written plan for where to focus and how to measure results. At INSITE ADVICE, consulting covers market research, competitor analysis, brand strategy, growth strategy, and digital marketing planning, before or alongside the campaigns themselves.
What marketing consulting services does INSITE ADVICE offer?
INSITE ADVICE offers seven consulting services: market research, growth strategy, competitor analysis, digital marketing strategy, digital marketing consulting, business marketing consulting, and brand strategy consulting. Each one ends with a written deliverable your business keeps.
How much does a marketing consultant cost at INSITE ADVICE?
Strategy guidance is typically included for clients on an INSITE ADVICE SEO, web design, or ad management plan. Standalone consulting, and larger requests outside a contracted service, are billed at $150 per hour. Fixed-scope projects such as an audit or a written strategy are quoted up front.
What do I receive at the end of a consulting engagement?
You receive a written deliverable matched to the service, such as a market research report, a competitor analysis, a marketing audit with a prioritized fix list, or a digital marketing plan with KPIs and a 90-day roadmap. The engagement ends with a findings presentation that walks you through it.
Who will I work with at INSITE ADVICE?
Your account manager, Lee Kreutzman or Mark Laschober, is your day-to-day contact and handles the work. Strategy is developed as a team with founder Alex Wolk and project manager Eranda Goldacker, and Eranda manages any ad campaigns.
How long does a marketing consulting engagement last?
A focused project such as a competitor analysis or brand strategy typically runs a few weeks. Ongoing strategic guidance can continue for months as your business grows and market conditions change.
How is marketing consulting different from hiring a marketing agency?
Consulting decides what to do: which customers to target, which channels to use, and how to measure results. An agency carries out the work day to day. INSITE ADVICE does both, so you can use consulting on its own or have the same team execute the plan.
Can INSITE ADVICE carry out the strategy after consulting?
Yes. INSITE ADVICE provides SEO, web design, and advertising management to carry out the plan, or your own team can execute it. When INSITE ADVICE manages your ads, the ad accounts stay in your name.
What kinds of businesses does INSITE ADVICE consult for?
INSITE ADVICE works with St. Louis-area businesses across industries, including law firms, private lenders, test prep, home services, and healthcare. One example is Fertility Partnership, a fertility clinic in St. Peters, Missouri, whose schedule is now booked several months in advance.
Why hire a local St. Louis marketing consultant?
A local consultant knows how audiences differ across the region, such as a restaurant on The Hill versus a tech startup in Cortex, or a law firm in Clayton versus a shop in Maplewood. INSITE ADVICE has worked with St. Louis businesses since 2002 from its office on The Hill.
Ready to take your business to the next level?
Tell us where your marketing stands and where you want it to go. The first step is a discovery conversation about your business, your customers, and your goals.