- Digital Marketing That Delivers
What Does a St. Louis Advertising Agency Do?
INSITE ADVICE is a St. Louis advertising agency that plans, launches, and manages paid digital advertising for businesses across the St. Louis metro, on both sides of the river. Most of our clients run Google Ads and Meta (Facebook and Instagram) campaigns. We also offer LinkedIn ads, display advertising, and retargeting, and every campaign includes call and form tracking so you can see which ads are producing leads. We are based at 2122 Marconi Avenue in The Hill and have served St. Louis businesses since 2002.
Paid advertising means you pay to place ads in front of a defined audience: people searching for what you sell, people who match your customer profile on social platforms, or visitors who already viewed your website. Unlike search engine optimization, which builds visibility over months, paid campaigns can produce traffic soon after launch. Campaigns can launch within about a week of signing, and most begin generating clicks within the first one to two weeks after launch.
Every campaign is built around a primary goal, such as leads, sales, or brand awareness, and is tracked with call and form attribution so you can see which campaign produced which lead. You own your ad accounts, work month to month with no long-term contract, and have a dedicated account manager. Ad management typically pairs with our web design or SEO services, so your landing pages and tracking are ready before campaigns launch. Book a free consultation to talk through your goals and a recommended budget.
Our Advertising Services
Ready to take your business to the next level?
INSITE ADVICE manages five advertising services. Most clients start with Google Ads, Meta, or both, and add the others when they fit the goal.
Contact us today to get started!
Google Ads, formerly known as Google AdWords, puts your business in front of people who are actively searching for what you sell. INSITE ADVICE builds and manages your campaigns, including keyword strategy, ad copy, and bid management, and connects results to leads with call and form tracking.
Best for: Businesses whose customers search before they buy.
We report: Impressions, clicks, conversion rate, and cost per acquisition.
Meta advertising places your business in front of defined audiences in Facebook and Instagram feeds, and LinkedIn is available when you need to reach professionals. INSITE ADVICE handles audience targeting, ad copy, and creative testing, and builds each campaign around one goal: leads, awareness, or website traffic.
Best for: Businesses that need to reach a defined audience or build awareness before people start searching.
We report: Reach, clicks, leads, and cost per lead.
Display advertising shows visual ads across websites and apps to build awareness with a defined audience. It is available as an option when awareness is a goal alongside search and social campaigns.
Best for: Businesses that want to stay visible beyond search results.
We report: Impressions, clicks, and conversions.
Retargeting shows ads to people who already visited your website, so your business stays in front of them while they decide. It works best when your site already receives steady traffic, so we typically add it alongside another campaign rather than as a starting point.
Best for: Businesses with steady website traffic that is not converting.
We report: Click-through rate, conversion rate, and cost per acquisition.
Pay-per-click advertising is a model where you pay each time someone clicks your ad. Our PPC service covers strategy, campaign management, and reporting across platforms, with Google Ads and Meta as the most common starting points.
Best for: Businesses that want one team accountable for their paid search and social campaigns.
We report: Clicks, conversion rate, and cost per lead.
- Your customers search for what you sell: Start with Google Ads.
- You need to reach a defined audience or build awareness: Start with Meta, and add LinkedIn if you sell to professionals.
- People visit your website but do not convert: Add retargeting, and review the landing page first.
- Your website is the constraint: Fix the landing page or site before sending more traffic to it.
- You are not sure: Your free consultation starts with your goals and any existing ad accounts.
Advertising for St. Louis Businesses:
Who We Serve and How We Work
Industries We Advertise For
INSITE ADVICE has run paid campaigns for businesses across a wide range of industries, including law firms, landscaping companies, pest control companies, auto repair shops, therapy clinics, and tattoo and piercing studios. The channels and ad spend differ by industry, but the process is the same: audit, tracking, and a budget built around your specific competition and goals. Across our services, our clients include B2B, B2C, and e-commerce companies. How competitive your industry is affects what you pay per click, which is why we recommend budgets business by business instead of applying a template.
Where We Work
Most of our clients are within the St. Louis metro, on both sides of the river:
- St. Louis City: including The Hill, Dogtown, Shaw, Tower Grove, Soulard, Lafayette Square, and the Central West End
- St. Louis County: including Clayton, Kirkwood, Webster Groves, Brentwood, Chesterfield, Ballwin, and Maryland Heights
- St. Charles County: including St. Charles, St. Peters, O’Fallon (Missouri), and Wentzville
- Jefferson and Franklin Counties: including Arnold, Festus, and Washington
- Metro East, Illinois: including Belleville, Edwardsville, O’Fallon (Illinois), Collinsville, and Granite City
How Advertising Engagements Work
- Consultation. In a free consultation we talk through your goals, your audience, your existing ad accounts, and a recommended budget.
- Access, audit, and tracking. Your ad accounts belong to you. We request access to your existing accounts or set up new ones in your name, audit what is there, and install call and form tracking so leads are counted by the campaign that produced them.
- Build and launch. We build the campaigns and set up tracking. If a campaign needs a new or updated landing page, that work runs through our web design services. Campaigns can launch within about a week of signing, depending on how quickly access and approvals arrive.
- Optimize and report. Most campaigns begin generating clicks within the first one to two weeks after launch, and meaningful lead and conversion data typically builds over 30 to 60 days as targeting and bids are refined. You receive a monthly performance report and access to a live dashboard.
Who You’ll Work With
Every advertising client has a dedicated account manager and works with the same team throughout the engagement, with no handoff to a stranger after you sign. Meet the team.
What Does Advertising Cost?
Advertising costs have two parts. Ad spend is the budget you pay directly to the advertising platform, such as Google or Meta. The management fee covers what INSITE ADVICE does: strategy, campaign management, optimization, and reporting. Neither is a fixed number. The right ad spend depends on your industry, how competitive your market is, and your goals, so we recommend a budget during your free consultation instead of applying a template. Terms are month to month, with no long-term contract and no hidden fees.
INSITE ADVICE’s management fee is 15% of monthly ad spend, with a $500 monthly minimum. On $5,000 of monthly ad spend, the fee is $750. Below about $3,334 in ad spend, 15% comes in under $500, so the minimum applies instead. This is in addition to the ad spend you pay directly to the platform, and you can adjust your budget as your goals or results change.
Tracking setup is included for every advertising client at no extra charge. Landing pages are part of our web design services rather than ad management, and most advertising clients pair the two so their pages are ready before campaigns launch.
Advertising Agency FAQs
1. What advertising services does INSITE ADVICE offer in St. Louis?
INSITE ADVICE manages paid digital advertising for St. Louis businesses. Most clients run Google Ads and Meta (Facebook and Instagram) campaigns. We also offer LinkedIn ads, display advertising, and retargeting, and every campaign includes call and form tracking so each lead can be traced to the campaign that produced it. Landing pages run through our web design services. Microsoft Advertising (Bing) is available on request. We focus on paid digital advertising and do not buy traditional or streaming media, such as radio, television, billboards, print, or connected TV.
2. How much should I budget for advertising in St. Louis?
There is no standard budget. The right ad spend depends on your industry, how competitive your market is, and your goals. Ad spend is paid directly to the advertising platform, such as Google or Meta, and is separate from INSITE ADVICE’s management fee. We recommend a starting budget during your free consultation based on your market and objectives.
INSITE ADVICE’s management fee is 15% of monthly ad spend, with a $500 monthly minimum, in addition to the ad spend you pay directly to the platform. Tracking setup is included at no extra charge. Landing pages fall under web design rather than ad management, and most clients bundle the two.
3. How long does it take to see results from paid advertising?
Campaigns can launch within about a week of signing, depending on how quickly we receive account access and approvals. Most campaigns begin generating clicks within the first one to two weeks after launch, and meaningful lead and conversion data typically builds over 30 to 60 days as targeting and bids are refined. Paid advertising generally starts producing traffic faster than search engine optimization, which builds over months.
4. How do you measure and report results?
Every advertising client receives a monthly performance report covering impressions, clicks, conversion rate, and cost per acquisition, plus access to a live dashboard. During onboarding we install call and form tracking, so leads are counted by the campaign that produced them rather than estimated.
5. Are there long-term contracts?
No. INSITE ADVICE advertising engagements are month to month, with no long-term commitment and no hidden fees. Every client has a dedicated account manager, receives monthly performance reports, and can view a live dashboard.
6. Do I own my ad accounts?
Yes. Your ad accounts and their data belong to you. INSITE ADVICE sets up or requests access to the accounts, manages campaigns on your behalf, and advises on strategy. Ad spend goes directly from you to the advertising platform, and if you ever stop working with us, the accounts stay with you.
7. Should I hire an agency, a freelancer, or manage ads in-house?
It depends on how much time, expertise, and coverage you need. In-house works when someone on your team has the time and platform experience to manage campaigns, tracking, and landing pages. A freelancer can suit a single, small campaign. An agency fits when you want one team handling campaign management, landing pages, call and form tracking, and reporting, with a dedicated account manager. If you have staff but need a plan, INSITE ADVICE also offers marketing consulting.
8. Why work with a St. Louis advertising agency?
INSITE ADVICE has been based in St. Louis since 2002 and works from 2122 Marconi Avenue in The Hill. Most of our clients are across the metro on both sides of the river, so we build campaigns around the neighborhoods, service areas, and search terms your local customers use. You work with the same team throughout your engagement instead of being handed off after you sign.
9. Can advertising work alongside my SEO and organic marketing?
Yes. Paid advertising delivers visibility quickly, while search engine optimization builds visibility over months, so the two complement each other. Running both also gives you more data: the search terms and audiences that convert in paid campaigns often point to topics worth building into your organic strategy. INSITE ADVICE offers both, including St. Louis SEO.
10. Can I purchase ad management on its own?
Ad management works best paired with web design or SEO, so your landing pages and tracking are already in place before campaigns launch. Talk to us about your situation during a free consultation and we’ll recommend the right mix.
Ready to Start Advertising in St. Louis?
INSITE ADVICE manages Google Ads and Meta campaigns for St. Louis businesses, with call and form tracking and monthly reporting on month-to-month terms. Book a free consultation to see which campaigns fit your goals.