Why should your social media and or content team members work with the analytics team more closely? In the fast-paced, ever-changing digital world of marketing, creating a successful social media and content marketing campaign requires the input from the analytics team. While you would often think they’d work together all the time, it’s not uncommon […]
Let’s start off with a hard and ugly truth—writing industry-specific content that hasn’t already been written about is pretty impossible. The secret though isn’t making new content, it’s making unique content. Every industry is going to have its own set of topics, unspoken rules, unique holidays (i.e. May is Better Hearing Month for the hearing
If you haven’t guessed already, Long-Form content is a piece of content that is longer than most, on average around 1,200 words. Long-Form content is a lost art, one that has been neglected by both writers and readers alike. In today’s world of “I want it fast,” “I want it easy,” and “I want it
A happy team is a productive team, and motivated employees are more likely to produce exceptional results than unmotivated employees. Here are five tips to help boost employee morale for great project results! Acknowledge Accomplishments—When an employee lands a new account, accomplishes a personal or professional goal, earns an award or just goes above and
Marketing isn’t always something that can be learned in school and some of the best marketers and content specialists come equipped with communications or journalism backgrounds or no writing background at all. Regardless of how you got started as a marketer, there are five essential must-have’s in order to be successful. If you’re lucky you
5 Successful Must-Haves to be a Successful Marketer Read More »
You only have so many hours in a day. Is it worth it to spend your time on Facebook? It can be hard, but try to think of social media is a way to reach new customers and not just a time-suck. Social media is also a great place to share content you’ve created. But how do
It\’s been talked about, written about, and acted on. We think it\’s safe to say that the world has moved and is staying in mobile. Now it\’s time to use that data when you\’re planning your next social media campaign, designing a clients ecommerce website, and the list is endless. In everything that is done
This morning, surrounded by the smells of bacon and coffee, I sat and listened to an Agency Development Manager from Google talk about the future, i.e. mobile. But it wasn\’t the mobile aspect that struck a chord with me. It was the concept of \”micro-moment marketing.\” Watch the video from Google on YouTube! Marketing has
Micro-Moment Marketing: Google knows it, Anheuser Busch & Subaru have already done it Read More »
Discovery meetings are not just for getting to know a client or starting a new project. These meetings can also be a cornucopia of content ideas. First off, if you are unfamiliar with what I mean by discovery meeting, read the first section of this blog on Marketing Profs. In a discovery meeting, you should
When building your marketing team, there is nothing more important than hiring someone who not only is good at what they do, but who is also going to mesh well with both the rest of your team and your clients. Here are 7 qualities a good marketing hire will have! Innovative Mindset—No matter the position
