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Booked Months in Advance: How Fertility Partnership Built a Reliable Stream of New Patients
Client: Fertility Partnership, St. Peters, MO Industry: Fertility Care
Fertility Partnership is a specialized fertility clinic. It came to INSITE ADVICE after in-house marketing and several agency partnerships failed to produce consistent new-patient growth. After a listening-first strategy process and targeted local search campaigns, the practice’s schedule is now booked several months in advance.
The Challenge
Before working with INSITE ADVICE, the clinic had run its own digital marketing and then worked with several outside agencies. Doing it in-house took staff time without building momentum. The agencies made big commitments but never delivered measurable patient growth.
Fertility care made the problem harder. People choosing a fertility specialist need to trust a practice before they call, and they search for specialists close to home. Standard marketing packages weren’t built for that kind of high-trust, local decision.
The Transformation
The practice went from inconsistent appointment availability to a schedule booked several months in advance, with a predictable pipeline of new patients.
| Before | After | |
|---|---|---|
| Appointment schedule | Inconsistent open slots | Booked several months in advance |
| Marketing results | Agency promises without measurable growth | Campaigns focused on high-intent patients |
| Marketing partner | Repeated vendor turnover | Long-term strategic partner |
“We had done our own digital marketing; we had worked with several other companies. There were people who came in and made big promises and they just didn’t get us to where we wanted to go. I can say thanks to Alex and his team at Insite Advice, I am booked solid, man! I am booked now for several months in advance with patients and I am very happy. I think they’re pros and they know what they’re doing and they listen to you. They will respond to what you say are your needs.”
— Dr. Elan Simckes, Fertility Partnership
How the Growth Happened
- Listening first. The work began with in-depth marketing consultations about the clinic’s services, patient demographics, and appointment volume targets, so the strategy fit how the practice actually operates.
- High-intent local search. Local SEO and search marketing campaigns targeted people actively looking for a fertility specialist in the clinic’s area.
- Less wasted ad spend. Budget moved away from traffic that wasn’t converting and toward the prospective patients most likely to book.
- Ongoing adjustments. Regular communication let the team adjust campaigns based on booking trends and the clinic’s feedback.