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It doesn’t matter what industry your business is in. It doesn’t matter what size your company is — small, medium, or large. Your website needs extensive search engine optimization efforts. According to studies, more than half of a website’s trackable traffic comes from organic search; meaning, great SEO works makes a ton of difference. SEO […]

It is not easy to have a law firm site marketing site that is well-optimized, but this doesn’t mean it is something you should give up on. One of the most important things to bear in mind is that search engines are looking for sites that provide a good experience for the user. Small changes

If you want to talk to a man who makes amazing dashboards and who knows every marketing KPI strategy possible, then the first person you should talk to should be Alex Cruz. However, even Alex Cruz knows that these are just baseline expectations that any analytical solutions provider could offer. Regardless, don\’t think for a

Digital marketing: The transformation of video marketing in 2019 Predictions on trends in the digital space help all parties stay on their toes. Their purpose is to look back at the previous years and see what aspects of technology and the online world are transforming to become increasingly influential. Though they don’t capture everything (who

When you’ve spent a great deal of time on a site or managing a site, it’s really easy to be blind to the little things. Competitive research is where you have the opportunity to tighten things UP. There is invaluable information to be gained by researching sites in terms of physicality, i.e. the source, layout,

When people do not understand what an effective internet marketer does, I often compare it to a profession that has been around much longer, that of a financial advisor. A financial advisor, at least a good one, will not offer a generic \”one size fits all\” strategy, which is all too commonplace in the industry.