Why Marketing Needs to Work With Analytics

Why should your social media and or content team members work with the analytics team more closely? In the fast-paced, ever-changing digital world of marketing, creating a successful social media and content marketing campaign requires the input from the analytics team. While you would often think they’d work together all the time, it’s not uncommon …

Why Marketing Needs to Work With Analytics Read More »

7 Ways to Make Short-Form Content Valuable

To balance out our last blog about Long-Form content, it’s only reasonable to discus Short-Form content, which is an article around 1,000 words or less. Short-Form content is easy to write, it’s making it valuable that can get tricky. When your readers’ attention span is hard to keep, it’s pretty much necessary to get down …

7 Ways to Make Short-Form Content Valuable Read More »

How to Create Unique Content for Your Industry

Let’s start off with a hard and ugly truth—writing industry-specific content that hasn’t already been written about is pretty impossible. The secret though isn’t making new content, it’s making unique content. Every industry is going to have its own set of topics, unspoken rules, unique holidays (i.e. May is Better Hearing Month for the hearing …

How to Create Unique Content for Your Industry Read More »

5 Tips for Producing Engaging Long-Form Content

If you haven’t guessed already, Long-Form content is a piece of content that is longer than most, on average around 1,200 words. Long-Form content is a lost art, one that has been neglected by both writers and readers alike. In today’s world of “I want it fast,” “I want it easy,” and “I want it …

5 Tips for Producing Engaging Long-Form Content Read More »

8 Emails That Can Strengthen Your Customer Relationships

Email is a tool that when used correctly holds immense power with great benefits. Conversely, when used inappropriately, it can result in annoyed customers, unfollows, spam tags and decreased sales or negative reviews. Here are 10 emails you should consider using to help strengthen your customer relationships. Welcome Emails: This is probably the first email …

8 Emails That Can Strengthen Your Customer Relationships Read More »

3 Tips to Utilize the Power of Video Advertising

A picture is worth a thousand words. Napoleon Bonaparte’s simple statement has become a modern-day proverb by which marketing and advertising agencies often live by.  But in today’s highly digital world, if a picture is worth a thousand words, then what is a video worth? 10,000? 1 million? Videos hold a lot of power for …

3 Tips to Utilize the Power of Video Advertising Read More »

Scroll to Top