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8 Emails That Can Strengthen Your Customer Relationships

Email is a tool that when used correctly holds immense power with great benefits. Conversely, when used inappropriately, it can result in annoyed customers, unfollows, spam tags and decreased sales or negative reviews. Here are 10 emails you should consider using to help strengthen your customer relationships. Welcome Emails: This is probably the first email

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3 Tips to Utilize the Power of Video Advertising

A picture is worth a thousand words. Napoleon Bonaparte’s simple statement has become a modern-day proverb by which marketing and advertising agencies often live by.  But in today’s highly digital world, if a picture is worth a thousand words, then what is a video worth? 10,000? 1 million? Videos hold a lot of power for

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13 Tips For Better Email Campaigns

While social media is beginning to dominate much of our content efforts, it’s key to never forget the power of a successful email marketing campaign. But how do you get an email read–not just opened, but read? Here are 13 tips to help increase your reading and CTR (click through rates): 1. All emails within a

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7 Qualities of a Good Marketing Hire

When building your marketing team, there is nothing more important than hiring someone who not only is good at what they do, but who is also going to mesh well with both the rest of your team and your clients. Here are 7 qualities a good marketing hire will have! Innovative Mindset—No matter the position

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How to Use Discovery Meetings for Content Ideas

Discovery meetings are not just for getting to know a client or starting a new project. These meetings can also be a cornucopia of content ideas. First off, if you are unfamiliar with what I mean by discovery meeting, read the first section of this blog on Marketing Profs. In a discovery meeting, you should

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Stop Drowning On Facebook. Start Swimming on Instagram.

According to a recent webinar on Instagram Marketing by Bit.ly.com, the social media scene has drastically changed since 2012. Of primary concern to marketers is the changing landscape for Facebook and the promising future of Instagram. As Facebook owns Instagram, it’s almost ironic to see one fail while the other thrives, but that’s what happens

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The Scary and Wonderful Power of Twitter: Good and Bad

When Twitter was founded in 2006 in San Francisco, California, key founder Jack Dorsey probably had no idea about the power it would wield only 9 years later. If 2015 has shown us anything, it’s that Twitter, while fast and easily digestible, also holds incredible power. In 2015, Twitter’s power was both good and bad

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6 Tips for Social Media at Events: Part 2

We all know that if you can\’t go back in your feed to find that picture of Bill Murray and you on New Years last year, it never happened. Right? Right. So let\’s wrap up our two part series with 3 more tips to help you maximize your social presence while at an event. 4. Tagging-Pay

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