Why Communication Is Key To a Successful Project

On any project with any client, communication is essential to ensuring a project looks and does what you and the client want it to. A minor miscommunication can result in errors that can derail a campaign or ruin it completely. Below are some reasons why communication is key and some negative repercussions for when miscommunication or no communication at all happens.

Benefits to Communication:

  • Clear understanding of project goals, purpose and budget
  • Positive attitude going into project
  • More efficient creative, proofing and implementing processes
  • Less errors and mistakes
  • Decreased hours to account for making edits and running through proof versions
  • Defined roles and responsibilities that enables project group to easily and effortlessly make deadlines on-time

Negative Results of Miscommunication or No Communication:

  • No clear vision of goals, purpose or budget
  • Multiple errors and mistakes
  • Angry, frustrated and overall negative attitude surrounding project
  • Unhappy clients
  • Poor results in performance of project
  • Resulting project is mediocre work or not complete at all
  • Missed deadlines
  • Extra hours need to be spent for fixing errors and editing
  • Lack of clearly defined roles creates confusion and late or dropped assignments

Communication is vital to the success of any project, so be sure you have a communication strategy in place before starting any venture, big or small.


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