Local Search

Local Search is a part of a search engine's results that is becoming more prevalent within the structure of the Search Engine Results Pages (SERP).  The local "listings" are tied into a mapping service to provide location information along with the standard information you would expect in SERPs. More-and-more these days local listings are topping the SERPs, jumping the customary results that you are used to seeing in Google, Bing, Yahoo!, and other search engines.  This new prominence of local listings  showcases the importance of having a well maintained, informational, and optimized local listing for your business.  

Both Google and Bing (who is partnered with Yahoo!) have been including local listings within their search results for a while now. This means that in order for your company to effectively compete locally, you need local listings. It is free and can position you on the front page of the search engies with optimization.

Local search push pin Insite Advice is well-versed in the creation and optimization of local profiles.  The local profiles offer a more concentrated optimization effort that can be seen  nearly immediately within the SERPs.  When you have a well-organized and complete local listing, your business will shine above the big national competitors and eventually reach more of the customers that you are targeting.  Another advantage of local listings is the ability of the client to see statistics on the traffic and clicks were generated to their website.  Local search clients of Insite Advice commonly see increased traffic on their websites and  in turn to their businesses. 

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