Insite Advice
the art &
science of
the web.
Keyword Optimization is the second step that Insite Advice takes in the Search Engine Optimization (SEO) process. The process of Keyword Optimization can either be integrated into an existing site of the client or can be the building blocks of the content of a brand new site. The phrase that "content is king" is highly touted within the web design community. This phrase is an allusion to the content included within the website being a huge part of the overall effectiveness of a website. This is even more important when looked at with a SEO perspective.
The content of the site, and the way it is structured, is extremely important for the success of their SEO campaign. Factors such as navigation and flow, menu structure, website copy, and headings all have profound effects on SEO campaigns. The search engines indexers (robots, crawlers) search through a site to determine what is important to the end user of the search engine. If the site is not configured correctly, you have little-to-no chance of the search engines correctly determining what your site is about thus negating all of the effort that has been put into the site. When orchestrated professionally, Keyword Optimization can effortlessly coordinate the client's thoughts and efforts with the discerning " eyes" of the search engines.
