Google changes search engine formulas

February 25, 2011

Google has recently announced that they have tweaked the way that wbsites are evaluated in its search algorithms. The move is designed to lower the rankings of sites that don't produce original content. Google figures websites that provide a fresh and insightful source of content on the web are more relevant then so-called "content farms". Google believes that the average user of its search engine will benefit more from a website that has original ideas over one that simply recreates content.

This is just one of many changes that Google has made to its search engines in the past months

An article from the Wall Street Journal can be found here