Insite Advice
the art &
science of
the web.
Social media has been the face of the universe that is the world wide web. For nearly 10 years now, social media has dominated the landscape. Seemingly every new innovation relating to the web is directed at social media. There is even a Facebook phone available from AT&T.
Even with non-Facebook smartphones these days the connections with social media run deep; contacts synched with your social media friends and followers, new apps dedicated to the social experience, and abilities to communicate with anyone on the fly. This deep relationship could be due to the fact that the phone was one of the first true social networks. It was one of the first ways to get ahold of another person in seconds rather than days, weeks, or even months.
The rise in social media has moved the direction of the web for ever. Before websites were essentially static and maybe changed once a week at the most. The websites were basically informative and that's it. The move now in the web is towards interactive content that is more like interacting with a human.
Websites that have fully embraced a social focus are updating the content on their sites many times every second. In the case of Twitter, nearly 600 twitter updates every second. This movement towards recency and updates lends to the perception of human interaction that we all crave. This is called the web 2.0 movement.
The web 2.0 movement is focused on the user, making it easier and easier for people to find what they want and enjoy the search. Social media, blogs, wikis, and video sharing are all examples of forces in the web 2.0 movement.
Every time a person visits a different web 2.0 site they will notice that it feels like they are entering into a conversation with a different person. Inevitably they will find one (or more) network that suits them best. This is why you see people having devotions to certain social networks. It is like having an exclusive group of real friends, but they exist online and the only way to find out what they are doing is to log on. This is the reason why social networks can be addictive to some.
The reason why social media works is that it instills a sense of real conversation in the seemingly simple interactions that we carry out online. Social media brings us everything we want to know right to where we want it...in front of us.
Alex Wolk started Insite Advice in 2002 with only one employee; himself. Since then, the company has grown in both employees and reputation. Insite Advice now serves organizations and businesses in the St. Louis area and across North America.
